![]() Implementing an ASO strategy will be an effective tool for choosing, researching, testing, and optimizing the best app creatives for you.Begin with the most critical screenshots and the ones that can convince potential users. Arranging the app screenshots in proper order is equally important. ![]() Let your app screenshots tell a story of the core features, user benefits, and app's brand message to the app store visitor.Make sure your app content is worthy of being considered for Google Play recommendation.Stay informed of Google Play's screenshot size requirements, guidelines, and updates.Market analysis is essential to understand the features and benefits the app visitors would like to see. Begin by knowing where the app screenshots will appear in the Google Play Store.Designing and optimizing app screenshots that can convert app visitors into users takes time and effort.App screenshots are one of the key visual elements of your app that can be optimized with a proper App store optimization strategy.Among the first three screenshots, add one that can instantly earn the user's trust. Use the popular keywords in bold as a screenshot header.The app screenshots must be chosen and arranged like a storyline giving the user a clear understanding of the pre and post-download process.Focus on the language, user preferences, competitors' themes, and market trends to update your app screenshots regularly.The features, values, and benefits they would like to be assured of before downloading your app. When choosing the app screenshots, consider the target audience's point of view.You can run A/B tests for each app creative and choose the best-performing one. So, create versions considering the audience, seasons/events, and your app features. Google Play Console allows you to explore and experiment with different versions of your app store listing. Do not stop with one set of screenshots.Avoid using icons, logos, or competitor's characters in the screenshots without their permission.Understand the expectations and beliefs of your regional audience and tweak the app screenshots accordingly. When you localize your app, do not just translate.Ensure your screenshot content is not specific to a time unless it targets season-based content.Do not use promotional or action-inducing words in the screenshots, such as top, best, new, and download now.The captions should match the game's or app's functionality and must not occupy more than 20% of screenshots.Arrange the most important and appealing screenshots in the first three slots.So, the user gets an overview of the in-app experience before downloading your app. App Screenshots must have quality content highlighting the app's core features and benefits.The screenshots must display the in-game experience. For landscape - 1920x1080 pixels and portrait - 1080x1920 pixels. For Games, include at least three screenshots in a 16:9 aspect ratio.For landscape orientation - 1920x1080 pixels and portrait orientation - 1080x1920 pixels. Your apps should have at least four screenshots in 1080-pixel resolution.Therefore to make yourself eligible for Google Play recommendations, ensure to follow the requisites as defined by Google Play Store to present your app as error-free and a quality choice for potential users. ![]() Features and app recommendations by the app stores will significantly boost your app installs. Google Play considers those apps that stick to the app store screenshot guidelines and requirements for app recommendations. The TV banner image must be in JPEG or 24-bit PNG format in the dimension of 1280 x 720 pixels.Įffective tips for designing impressive app screenshots.
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